Vlad Ifrim is a marketing leader with extensive experience in media, brand strategy, and audience development. As Head of Brand & Marketing Strategy at PRO TV, he plays a key role in shaping one of Romania’s most influential entertainment brands, driving positioning, content relevance and large-scale campaigns that connect with millions of viewers.

With a background spanning brand building, communication and consumer insight, he focuses on the intersection of content, culture and marketing, creating strategies that turn attention into engagement and brands into meaningful experiences.

Răzvan Mătășel is a senior strategist with over 25 years of experience in advertising, communication and brand development. As Chief Strategy Officer at Publicis Romania, he has been involved in defining and supporting the strategic direction of numerous local and international brands, contributing to impactful, insight-driven campaigns.

He spent 6 years at Leo Burnett, where he served as Deputy Managing Director and was actively involved in the agency’s management, and has built over 14 years of entrepreneurship he is particularly proud of, delivering meaningful and effective campaigns. Throughout his career, he has contributed to around 80 industry awards, including over 40 Effie Awards, reflecting a strong focus on effectiveness and strategic excellence.

Alongside his professional career, he holds a PhD in Communication Sciences and has been a university lecturer for over two decades, teaching advertising, strategy and consumer behavior. His perspective bridges academic rigor with real-world application, offering a deep understanding of how brands grow, adapt and remain relevant in a constantly evolving landscape.

Bogdan Petrice is an award-winning fashion and advertising photographer, with a background rooted in fashion that naturally expands into the advertising world. His approach is bold and daring, bringing a distinctive visual voice that stands out across both industries.

His work blends aesthetic precision with creative risk, often pushing visual boundaries and challenging conventional perspectives. Alongside his photography career, he is also involved in education, mentoring the next generation of creatives.

Bogdan Niță is a music industry professional and entrepreneur with over 20 years of experience in artist booking, management and entertainment strategy. As Managing Partner and Artist Booking & Advisor at Forward Agency, he represents a roster of over 70 artists, including INNA, Carla’s Dreams, Irina Rimes, The Motans and Puya.

He has worked across a wide range of events, from boutique venues to major festivals such as Untold, Beach Please! and Kapital, building strong connections between artists, promoters and brands. With a background in negotiation, branding and NLP, Bogdan brings a strategic and forward-thinking perspective to the evolving music landscape.